CLASSIC HOTELS & RESORTS ANNOUNCES MEMBERSHIP WITH 1% FOR THE PLANET

Phoenix, Ariz. (March 27, 2019) - Classic Hotels & Resorts announces its partnership with 1% for the Planet, a globally-recognized alliance of businesses that understand the necessity of protecting the natural environment, as the network’s first ever hotel management company to join. Pledging 1% of its annual hotel management revenues to sustainability-focused nonprofit organizations, Classic will also co-sponsor a portion of the network’s Global Summit, taking place April 3-5, 2019 in Portland, Oregon.

"Our member companies have donated more than $175 million to our environmental nonprofit partners to date. Currently, only 3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. Our members lead with purpose and commitment, characteristics that consumers support. We're excited to welcome Classic to our global network," says Kate Williams, CEO of 1% for the Planet. 

As part of Classic’s ongoing commitment to environmental responsibility and sustainability, their portfolio of hotels implement a number of green initiatives on-property, including the following:

“We feel it our duty to take a greater responsibility for the cost of environmental impact and our partnership with 1% for the Planet recognizes this focus.  We are the first hotel management company to do so, and hope that this commitment compels fellow management companies to follow suit” says John Grossman, President of Classic.   

“As owners and operators of over 1,300 hotel rooms in 3 states, we have a unique opportunity to achieve measurable impact through the magnification of our initiatives.  With over 900 associates, and hundreds of thousands of guests each year, we are poised to make a sizeable impact in both financial contribution to our selected beneficiaries and increased awareness by our guest and associates, alike.  In 2018, we selected Plastic Pollution Coalition as our primary beneficiary and have committed to eliminating a minimum of 50% of single-use plastic items in all six of our hotels and resorts.” 

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved nonprofit environmental organizations in the network. Nonprofits are approved through a rigorous review of efficacy and environmental focus. Thousands of nonprofits worldwide are currently approved.
 

About Classic Hotels & Resorts:

Classic Hotels & Resorts (CHR) is an affiliate of Grossman Company Properties (GCP). GCP is one of the premier commercial and residential developers in the Western United States. During the past 50 years, GCP has built, developed and managed more than 14 million square feet of high-quality properties, including Hotel Carmel, Laguna Beach House, Arizona Biltmore Resort & Spa, La Playa Carmel, The Inn at Laguna Beach, Biltmore Fashion Park and the Phoenix Spectrum Mall. Additional information is available at www.ClassicHotels.com.

 

ABOUT 1% FOR THE PLANET

1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. 

Through business and individual memberships, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. They advise on giving strategies, certify donations, and amplify the impact of the network. 

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, 1% members have given more than $175 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 1,200 member businesses, a new and expanding core with hundreds of individual members, and thousands of nonprofit partners in more than 60 countries. Visit www.onepercentfortheplanet.org to learn more.

 

Media Contact:
Emily Dille
480-395-6163
edille@classichotels.com